{"id":9099,"date":"2026-09-02T18:36:28","date_gmt":"2026-09-02T15:36:28","guid":{"rendered":"https:\/\/riseup-il.co.il\/index.php\/en\/about\/"},"modified":"2026-09-24T20:51:50","modified_gmt":"2026-09-24T17:51:50","slug":"about","status":"publish","type":"page","link":"https:\/\/riseup-il.co.il\/index.php\/en\/about\/","title":{"rendered":"About RiseUp"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9099\" class=\"elementor elementor-9099\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b016d89 e-con-full e-flex e-con e-parent\" data-id=\"b016d89\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d97451e elementor-widget elementor-widget-html\" data-id=\"d97451e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n.ru-eabh{\n  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*::before,.ru-eabh *::after{animation:none!important;transition:none!important}\n}\n<\/style>\n\n<section class=\"ru-eabh\" dir=\"ltr\" lang=\"en\" aria-labelledby=\"ru-en-about-h1\">\n  <span class=\"ru-eabh-orb o1\" aria-hidden=\"true\"><\/span>\n  <span class=\"ru-eabh-orb o2\" aria-hidden=\"true\"><\/span>\n  <span class=\"ru-eabh-orb o3\" aria-hidden=\"true\"><\/span>\n\n  <div class=\"ru-eabh-wrap\">\n    <nav class=\"ru-eabh-crumbs\" aria-label=\"Breadcrumb\">\n      <ol>\n        <li><a href=\"\/index.php\/en\/\">Home<\/a><\/li>\n        <li><span aria-current=\"page\">About<\/span><\/li>\n      <\/ol>\n    <\/nav>\n\n    <div class=\"ru-eabh-grid\">\n      <div class=\"ru-eabh-copy\">\n        <p class=\"ru-eabh-eyebrow ru-eabh-r\" style=\"--i:0\">Who we are<\/p>\n        <h1 id=\"ru-en-about-h1\" class=\"ru-eabh-r\" style=\"--i:1\">About RiseUp &mdash; <span class=\"ru-eabh-hl\">orthopedic pillow<\/span> specialists in Israel<\/h1>\n        <p class=\"ru-eabh-lead ru-eabh-r\" style=\"--i:2\">RiseUp Sleep Lab is an Israeli company that specialises in orthopedic pillows and sleep health products, backed by more than 30 years of expertise in importing and marketing quality-of-life products.<\/p>\n        <p class=\"ru-eabh-sub ru-eabh-r\" style=\"--i:3\">We brought the first orthopedic pillows into Israel back in the 1990s, and we have been doing the same thing ever since &mdash; only better. We look for the support technologies that lead the world, we bring them here without a chain of middlemen, and we stay with you until the pillow genuinely suits the way you sleep.<\/p>\n        <div class=\"ru-eabh-actions ru-eabh-r\" style=\"--i:4\">\n          <a class=\"ru-eabh-btn is-primary\" href=\"\/index.php\/en\/shop\/\">\n            Browse the pillow shop\n            <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M9 5.5 15.5 12 9 18.5\"\/><\/svg>\n          <\/a>\n          <a class=\"ru-eabh-btn\" href=\"\/index.php\/en\/contact\/\">Talk to us<\/a>\n        <\/div>\n      <\/div>\n\n      <div class=\"ru-eabh-stack ru-eabh-r\" style=\"--i:2\" data-ru-tilt>\n        <h2 class=\"ru-eabh-sr\">RiseUp milestones<\/h2>\n        <div class=\"ru-eabh-card\">\n          <span class=\"ru-eabh-dot\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4.5 20V9.4L12 4l7.5 5.4V20\"\/><path d=\"M9.4 20v-5.6h5.2V20\"\/><\/svg><\/span>\n          <div><b>Around 30 years ago<\/b><span>The beginning: direct import and marketing of quality-of-life products and children&rsquo;s products for the Israeli market.<\/span><\/div>\n        <\/div>\n        <div class=\"ru-eabh-card\">\n          <span class=\"ru-eabh-dot\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3.6 14.8c0-3 2.5-5.2 5.6-5.2h5.6c3.1 0 5.6 2.2 5.6 5.2v2.6H3.6Z\"\/><path d=\"M6.4 9.6V7.9c0-1.4 1.1-2.5 2.5-2.5h6.2c1.4 0 2.5 1.1 2.5 2.5v1.7\"\/><\/svg><\/span>\n          <div><b>The 1990s<\/b><span>The first orthopedic pillows reach Israel, alongside fitness equipment, toys and leading lifestyle products.<\/span><\/div>\n        <\/div>\n        <div class=\"ru-eabh-card\">\n          <span class=\"ru-eabh-dot\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3.4c2.4 1.7 4.9 2.5 7.2 2.7v5.7c0 4.4-2.3 7.4-7.2 9.4-4.9-2-7.2-5-7.2-9.4V6.1c2.3-.2 4.8-1 7.2-2.7Z\"\/><path d=\"m8.6 12.1 2.2 2.2 4.7-5\"\/><\/svg><\/span>\n          <div><b>Today<\/b><span>RiseUp IL Ltd. &mdash; orthopedic pillows, cooling pillows and sleep products, with a 60-night trial and a three-year warranty.<\/span><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\n    <ul class=\"ru-eabh-stats ru-eabh-r\" style=\"--i:5\">\n      <li>\n        <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"8.4\"\/><path d=\"M12 7.2V12l3.2 2\"\/><\/svg>\n        <div><b>30+ years of expertise<\/b><span>Importing and marketing quality-of-life products in Israel<\/span><\/div>\n      <\/li>\n      <li>\n        <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"3.5\" y=\"5.5\" width=\"17\" height=\"15\" rx=\"2.2\"\/><path d=\"M7.7 3.5v4M16.3 3.5v4M3.5 10h17\"\/><path d=\"m9.4 15.3 1.8 1.8 3.6-3.9\"\/><\/svg>\n        <div><b>60-night trial<\/b><span>Full refund in the original packaging<\/span><\/div>\n      <\/li>\n      <li>\n        <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"9.1\" r=\"5.2\"\/><path d=\"m8.7 13.2-1 7 4.3-2.6 4.3 2.6-1-7\"\/><path d=\"m9.9 9.2 1.4 1.4 2.9-3\"\/><\/svg>\n        <div><b>Three-year warranty<\/b><span>Full cover for manufacturing defects<\/span><\/div>\n      <\/li>\n      <li>\n        <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 6.2h11.2v10.1H3z\"\/><path d=\"M14.2 9.2h3.2l3.6 3.6v3.5h-6.8zM17.4 9.2v3.7H21\"\/><circle cx=\"7.1\" cy=\"17.4\" r=\"1.8\"\/><circle cx=\"17.5\" cy=\"17.4\" r=\"1.8\"\/><\/svg>\n        <div><b>Home delivery \u20aa39<\/b><span>or free pickup by arrangement<\/span><\/div>\n      <\/li>\n    <\/ul>\n  <\/div>\n\n  <script type=\"application\/ld+json\">\n  {\"@context\":\"https:\/\/schema.org\",\"@graph\":[\n    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(prefers-reduced-motion:reduce){\n  .ru-eabs,.ru-eabs *,.ru-eabs *::before,.ru-eabs *::after{animation:none!important;transition:none!important}\n}\n<\/style>\n\n<section class=\"ru-eabs\" dir=\"ltr\" lang=\"en\" aria-labelledby=\"ru-eabs-h2\">\n  <div class=\"ru-eabs-wrap\">\n    <p class=\"ru-eabs-eyebrow ru-eabs-r\" style=\"--i:0\">Our story<\/p>\n    <h2 id=\"ru-eabs-h2\" class=\"ru-eabs-r\" style=\"--i:1\">Who is behind RiseUp?<\/h2>\n    <p class=\"ru-eabs-lead ru-eabs-r\" style=\"--i:2\">RiseUp IL Ltd. was founded by attorney Shai Weinberg and businessman Amir Beigel, two pioneers of direct marketing, production and advertising in Israel. They started out around 30 years ago importing and marketing quality-of-life products and children&rsquo;s products, and in the 1990s they brought the country its first orthopedic pillows.<\/p>\n\n    <div class=\"ru-eabs-grid\">\n      <div>\n        <div class=\"ru-eabs-block ru-eabs-r\" style=\"--i:0\">\n          <h3>What have we been doing for three decades?<\/h3>\n          <p>Over the years we have worked together and separately across retail, B2B and B2C. Our expertise was built around three things: reading the real needs of businesses and private customers, bridging the gap between the problem and the solution, and matching a genuinely good product to a price people can live with. Along the way we made international products available to Israeli households that simply had no way of buying them before.<\/p>\n          <p>That experience is the reason we know how to choose. We do not launch a new pillow every season. We examine materials, structures and suppliers, and we bring in only what we would be happy to have in our own bedrooms. You can see how that translates into the range in our <a class=\"ru-eabs-inline\" href=\"\/index.php\/en\/pillow-guide\/\">guide to choosing an orthopedic pillow<\/a>.<\/p>\n        <\/div>\n\n        <div class=\"ru-eabs-block ru-eabs-r\" style=\"--i:1\">\n          <h3>Why do we sell without middleman margins?<\/h3>\n          <p>Because RiseUp works directly with the manufacturers and suppliers. There is no chain of intermediaries adding a percentage on the way to you, which is exactly why premium products can be sold here at accessible prices. It is also why we can stand behind every order with a straightforward promise of a safe purchase: you get a product developed by leading international specialists, with serious investment behind it, at a price that reflects the product itself rather than the journey it took to reach you.<\/p>\n        <\/div>\n\n        <div class=\"ru-eabs-block ru-eabs-r\" style=\"--i:2\">\n          <h3>What happens once the pillow arrives?<\/h3>\n          <p>We believe in our products and in their ability to improve the quality of your day-to-day life, so every order comes with a full warranty and a money-back guarantee. If you are not happy for any reason at all, you can return the product in its original packaging within 60 days and get your money back in full. Yes, you read that correctly &mdash; 60 quiet nights to make up your mind.<\/p>\n          <p>Until then, we are here. Our customers sit at the centre of everything we do, and we make a point of listening first and giving professional, personal answers at every stage: choosing the model, matching it to your sleeping position, and living with it day to day. If you are torn between two options, <a class=\"ru-eabs-inline\" href=\"\/index.php\/en\/contact\/\">write to us and we will give you a personal recommendation<\/a>.<\/p>\n        <\/div>\n\n        <div class=\"ru-eabs-block ru-eabs-r\" style=\"--i:3\">\n          <h3>How do we keep moving forward?<\/h3>\n          <p>We continue to build partnerships with leading suppliers and specialists around the world, which keeps us close to the most advanced technologies and the most innovative products on the market. Alongside that, RiseUp takes pride in its social and community work and supports initiatives that promote environmental quality, public health and community development. To us that is inseparable from the rest: not only good products, but a way of doing business that combines responsibility, innovation and community.<\/p>\n        <\/div>\n      <\/div>\n\n      <aside class=\"ru-eabs-aside ru-eabs-r\" style=\"--i:2\" data-ru-tilt aria-label=\"RiseUp at a glance\">\n        <div class=\"ru-eabs-tablewrap\">\n          <table class=\"ru-eabs-table\">\n            <caption>RiseUp at a glance<\/caption>\n            <tbody>\n              <tr><th scope=\"row\">Company<\/th><td>RiseUp IL Ltd.<\/td><\/tr>\n              <tr><th scope=\"row\">Brand<\/th><td>RiseUp Sleep Lab<\/td><\/tr>\n              <tr><th scope=\"row\">Founders<\/th><td>Attorney Shai Weinberg and Amir Beigel<\/td><\/tr>\n              <tr><th scope=\"row\">Experience<\/th><td>30+ years importing and marketing quality-of-life products<\/td><\/tr>\n              <tr><th scope=\"row\">Field<\/th><td>Orthopedic pillows and sleep health products<\/td><\/tr>\n              <tr><th scope=\"row\">Customers<\/th><td>Private and business customers across Israel<\/td><\/tr>\n              <tr><th scope=\"row\">Returns<\/th><td>60 days, full refund in the original packaging<\/td><\/tr>\n              <tr><th scope=\"row\">Warranty<\/th><td>Three years against manufacturing defects<\/td><\/tr>\n              <tr><th scope=\"row\">Address<\/th><td>9 HaSivim St., Petah Tikva &mdash; pickup by prior arrangement only<\/td><\/tr>\n            <\/tbody>\n          <\/table>\n        <\/div>\n      <\/aside>\n    <\/div>\n\n    <h3 class=\"ru-eabs-tl-head ru-eabs-r\" style=\"--i:0\">The RiseUp timeline<\/h3>\n    <ol class=\"ru-eabs-tl\">\n      <li class=\"ru-eabs-step ru-eabs-r\" style=\"--i:0\" data-ru-tilt><b>Around 30 years ago<\/b><span>The beginning: direct import and marketing of quality-of-life products and children&rsquo;s products for the Israeli market.<\/span><\/li>\n      <li class=\"ru-eabs-step ru-eabs-r\" style=\"--i:1\" data-ru-tilt><b>The 1990s<\/b><span>The first orthopedic pillows reach Israel, alongside fitness equipment, toys and leading lifestyle products.<\/span><\/li>\n      <li class=\"ru-eabs-step ru-eabs-r\" style=\"--i:2\" data-ru-tilt><b>Through the years<\/b><span>Work across retail, B2B and B2C, and a specialism in matching a quality product to an accessible price.<\/span><\/li>\n      <li class=\"ru-eabs-step ru-eabs-r\" style=\"--i:3\" data-ru-tilt><b>Today<\/b><span>RiseUp Sleep Lab: orthopedic pillows and sleep products, with a 60-night trial and a three-year warranty.<\/span><\/li>\n    <\/ol>\n  <\/div>\n<\/section>\n\n<script>\n(function(){\n  function mq(q){return (window.matchMedia && window.matchMedia(q).matches) || false;}\n  function tilt(el,rx,ry){\n    el.addEventListener('pointermove',function(ev){\n      if(ev.pointerType === 'touch'){return;}\n      var b = el.getBoundingClientRect();\n      if(!b.width || !b.height){return;}\n      var x = (ev.clientX - 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Together they are designed to support the head and neck, spread pressure evenly and help keep the spine in its natural alignment through the night.<\/p>\n\n    <ul class=\"ru-eabt-grid\">\n      <li class=\"ru-eabt-card ru-eabt-r\" style=\"--i:0\" data-ru-tilt>\n        <span class=\"ru-eabt-ico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M20.4 3.8C13 4 7.1 6.4 5 11.1c-1.2 2.8.2 5.7 2.8 6.5 3.1 1 6.7-1.1 8.8-4.4 1.8-2.8 2.8-6.2 3.8-9.4Z\"\/><path d=\"M3.6 20.3c2.2-5.2 6.6-8.7 12.2-11\"\/><\/svg><\/span>\n        <div><h3>Environmentally friendly materials<\/h3><p>Quality, safe materials chosen against high standards and with the environment in mind &mdash; less unnecessary chemistry, and more peace of mind in the bedroom.<\/p><\/div>\n      <\/li>\n      <li class=\"ru-eabt-card ru-eabt-r\" style=\"--i:1\" data-ru-tilt>\n        <span class=\"ru-eabt-ico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 3.1c2.4 1.7 4.9 2.5 7.2 2.7v5.7c0 4.4-2.3 7.4-7.2 9.4-4.9-2-7.2-5-7.2-9.4V5.8c2.3-.2 4.8-1 7.2-2.7Z\"\/><path d=\"m8.6 12 2.2 2.2 4.7-5\"\/><\/svg><\/span>\n        <div><h3>Hypoallergenic<\/h3><p>A structure that resists dust and mites, which suits sensitive sleepers too. The cover comes off for washing according to the manufacturer&rsquo;s instructions, so a clean sleeping surface stays easy to maintain.<\/p><\/div>\n      <\/li>\n      <li class=\"ru-eabt-card ru-eabt-r\" style=\"--i:2\" data-ru-tilt>\n        <span class=\"ru-eabt-ico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 7.5h9.5c2.3 0 2.3-3.4 0-3.4-1.1 0-1.8.5-2.1 1.3M3 12h14.7c3.1 0 3.1-4.5.1-4.5-1.4 0-2.3.7-2.7 1.7M3 16.5h9.7c2.5 0 2.5 3.5 0 3.5-1.1 0-1.9-.5-2.2-1.4\"\/><\/svg><\/span>\n        <div><h3>360&deg; ventilation<\/h3><p>An advanced airflow system that lets heat and moisture disperse from every side of the pillow, helping the sleeping surface stay cool and comfortable even on warm nights.<\/p><\/div>\n      <\/li>\n      <li class=\"ru-eabt-card ru-eabt-r\" style=\"--i:3\" data-ru-tilt>\n        <span class=\"ru-eabt-ico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m12 3.5 8.5 4.4L12 12.3 3.5 7.9 12 3.5Z\"\/><path d=\"m4.5 12 7.5 3.9 7.5-3.9M4.5 16.1 12 20l7.5-3.9\"\/><\/svg><\/span>\n        <div><h3>Advanced memory foam<\/h3><p>The foam adapts to the shape of your head and neck, returns to its original form and spreads pressure evenly &mdash; so the support stays consistent night after night.<\/p><\/div>\n      <\/li>\n    <\/ul>\n\n    <div class=\"ru-eabt-note ru-eabt-r\" style=\"--i:4\">\n      <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"8.6\"\/><path d=\"M12 11v5.2M12 7.9h.01\"\/><\/svg>\n      <p>Our pillows are designed to support, to relieve pressure and to help the neck and back stay in natural alignment. They are not a substitute for medical advice &mdash; if you have persistent pain, it is worth speaking to a healthcare professional.<\/p>\n      <a class=\"ru-eabt-link\" href=\"\/index.php\/en\/pillow-guide\/\">\n        Read the full pillow guide\n        <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M9 5.5 15.5 12 9 18.5\"\/><\/svg>\n      <\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<script>\n(function(){\n  function mq(q){return (window.matchMedia && window.matchMedia(q).matches) || false;}\n  function init(){\n    var nodes = document.querySelectorAll('.ru-eabt');\n    if(!nodes || !nodes.length){return;}\n    var reduce = mq('(prefers-reduced-motion: reduce)');\n    var coarse = mq('(pointer: coarse)');\n    Array.prototype.forEach.call(nodes,function(root){\n      if(root.getAttribute('data-ru-eabt') === '1'){return;}\n      root.setAttribute('data-ru-eabt','1');\n      root.classList.add('ru-js');\n\n      var reveals = 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0}\n.ru-eabv-values-head+.ru-eabv-values{margin-top:clamp(16px,1.8vw,24px)}\n\n@media (prefers-reduced-motion:no-preference){\n  .ru-eabv.ru-js .ru-eabv-r{opacity:0;transform:translateY(18px);transition:opacity .75s var(--ru-ease),transform .75s var(--ru-ease);transition-delay:calc(var(--i,0) * 70ms)}\n  .ru-eabv.ru-js .ru-eabv-r.is-in{opacity:1;transform:none}\n}\n\n@media (max-width:900px){\n  .ru-eabv-badges,.ru-eabv-values{grid-template-columns:repeat(2,minmax(0,1fr))}\n}\n@media (max-width:560px){\n  .ru-eabv-badges,.ru-eabv-values{grid-template-columns:minmax(0,1fr)}\n  .ru-eabv-panel{padding:16px}\n}\n@media (prefers-reduced-motion:reduce){\n  .ru-eabv,.ru-eabv *,.ru-eabv *::before,.ru-eabv *::after{animation:none!important;transition:none!important}\n}\n<\/style>\n\n<section class=\"ru-eabv\" dir=\"ltr\" lang=\"en\" aria-labelledby=\"ru-eabv-h2\">\n  <div class=\"ru-eabv-wrap\">\n    <p class=\"ru-eabv-eyebrow ru-eabv-r\" style=\"--i:0\">Quality and service<\/p>\n    <h2 id=\"ru-eabv-h2\" class=\"ru-eabv-r\" style=\"--i:1\">What do we commit to?<\/h2>\n    <p class=\"ru-eabv-lead ru-eabv-r\" style=\"--i:2\">Every RiseUp order comes with the same four commitments: delivery to your door for \u20aa39 or free pickup by arrangement, a three-year warranty against manufacturing defects, a 60-night trial with a full refund, and secure payment over SSL encryption. These are not limited-time offers &mdash; they are the standing terms of the shop.<\/p>\n\n    <ul class=\"ru-eabv-badges\">\n      <li class=\"ru-eabv-badge ru-eabv-r\" style=\"--i:0\" data-ru-tilt>\n        <span class=\"ru-eabv-ico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 6.2h11.2v10.1H3z\"\/><path d=\"M14.2 9.2h3.2l3.6 3.6v3.5h-6.8zM17.4 9.2v3.7H21\"\/><circle cx=\"7.1\" cy=\"17.4\" r=\"1.8\"\/><circle cx=\"17.5\" cy=\"17.4\" r=\"1.8\"\/><\/svg><\/span>\n        <div><b>Home delivery \u20aa39<\/b><span>To any town in Israel, or free pickup by prior arrangement.<\/span><\/div>\n      <\/li>\n      <li class=\"ru-eabv-badge ru-eabv-r\" style=\"--i:1\" data-ru-tilt>\n        <span class=\"ru-eabv-ico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"9.1\" r=\"5.2\"\/><path d=\"m8.7 13.2-1 7 4.3-2.6 4.3 2.6-1-7\"\/><path d=\"m9.9 9.2 1.4 1.4 2.9-3\"\/><\/svg><\/span>\n        <div><b>Three-year warranty<\/b><span>Cover for defects in manufacturing and materials, for three years from the date of purchase.<\/span><\/div>\n      <\/li>\n      <li class=\"ru-eabv-badge ru-eabv-r\" style=\"--i:2\" data-ru-tilt>\n        <span class=\"ru-eabv-ico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"3.5\" y=\"5.5\" width=\"17\" height=\"15\" rx=\"2.2\"\/><path d=\"M7.7 3.5v4M16.3 3.5v4M3.5 10h17\"\/><path d=\"m9.4 15.3 1.8 1.8 3.6-3.9\"\/><\/svg><\/span>\n        <div><b>60-night trial<\/b><span>Not the right fit? Send it back in the original packaging for a full refund.<\/span><\/div>\n      <\/li>\n      <li class=\"ru-eabv-badge ru-eabv-r\" style=\"--i:3\" data-ru-tilt>\n        <span class=\"ru-eabv-ico\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"5\" y=\"10\" width=\"14\" height=\"10\" rx=\"2.1\"\/><path d=\"M8.4 10V7.3a3.6 3.6 0 0 1 7.2 0V10M12 14v2.4\"\/><\/svg><\/span>\n        <div><b>Secure payment<\/b><span>A checkout encrypted to the SSL standard.<\/span><\/div>\n      <\/li>\n    <\/ul>\n\n    <div class=\"ru-eabv-panel ru-eabv-r\" style=\"--i:0\">\n      <h3>What does each commitment actually include?<\/h3>\n      <div class=\"ru-eabv-tablewrap\">\n        <table class=\"ru-eabv-table\">\n          <caption>A summary of the RiseUp commitments and their full terms<\/caption>\n          <thead>\n            <tr><th scope=\"col\">Commitment<\/th><th scope=\"col\">What it means in practice<\/th><\/tr>\n          <\/thead>\n          <tbody>\n            <tr><th scope=\"row\">Home delivery \u20aa39<\/th><td>Delivery to your door anywhere in Israel costs \u20aa39. In areas with restricted access, delivery to an alternative collection point is arranged in advance.<\/td><\/tr>\n            <tr><th scope=\"row\">Three-year warranty<\/th><td>Every pillow carries a three-year warranty from the date of purchase covering defects in manufacturing and materials &mdash; open seams, tears in the filling or loss of shape under normal use. <a class=\"ru-eabv-inline\" href=\"\/index.php\/en\/warranty\/\">Read the full warranty terms<\/a>.<\/td><\/tr>\n            <tr><th scope=\"row\">60-night trial<\/th><td>If you are not happy for any reason at all, return the product in its original packaging within 60 days and get your money back in full. <a class=\"ru-eabv-inline\" href=\"\/index.php\/en\/shipping\/\">See the shipping and refund policy<\/a>.<\/td><\/tr>\n            <tr><th scope=\"row\">Secure payment<\/th><td>The page is protected by SSL encryption and your payment details are not stored on our side. <a class=\"ru-eabv-inline\" href=\"\/index.php\/en\/privacy\/\">Read the privacy policy<\/a>.<\/td><\/tr>\n            <tr><th scope=\"row\">Self-pickup<\/th><td>9 HaSivim St., Petah Tikva 4959370 &mdash; free of charge, collection only, by prior arrangement, Sunday to Thursday between 09:00 and 17:30.<\/td><\/tr>\n          <\/tbody>\n        <\/table>\n      <\/div>\n    <\/div>\n\n    <h3 class=\"ru-eabv-values-head ru-eabv-r\" style=\"--i:0\">The values that guide us<\/h3>\n    <dl class=\"ru-eabv-values\">\n      <div class=\"ru-eabv-value ru-eabv-r\" style=\"--i:0\" data-ru-tilt>\n        <dt>The customer comes first<\/dt>\n        <dd>We listen to the need before we recommend a product, and we stay with you personally and professionally at every stage &mdash; choosing, buying, and long after the pillow is home.<\/dd>\n      <\/div>\n      <div class=\"ru-eabv-value ru-eabv-r\" style=\"--i:1\" data-ru-tilt>\n        <dt>Quality without compromise<\/dt>\n        <dd>Partnerships with leading suppliers and specialists worldwide give us access to the most advanced technologies and the most innovative products on the market.<\/dd>\n      <\/div>\n      <div class=\"ru-eabv-value ru-eabv-r\" style=\"--i:2\" data-ru-tilt>\n        <dt>A fair price<\/dt>\n        <dd>Direct import and marketing, with no middleman margins, so a premium product stays affordable &mdash; and so you know exactly what you are paying for.<\/dd>\n      <\/div>\n      <div class=\"ru-eabv-value ru-eabv-r\" style=\"--i:3\" data-ru-tilt>\n        <dt>Social responsibility<\/dt>\n        <dd>RiseUp supports initiatives that promote environmental quality, public health and community development. 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.ru-eabc-orb.o1{width:220px;height:220px}\n}\n@media (prefers-reduced-motion:reduce){\n  .ru-eabc,.ru-eabc *,.ru-eabc *::before,.ru-eabc *::after{animation:none!important;transition:none!important}\n}\n<\/style>\n\n<section class=\"ru-eabc\" dir=\"ltr\" lang=\"en\" aria-labelledby=\"ru-eabc-h2\">\n  <span class=\"ru-eabc-orb o1\" aria-hidden=\"true\"><\/span>\n  <span class=\"ru-eabc-orb o2\" aria-hidden=\"true\"><\/span>\n\n  <div class=\"ru-eabc-wrap\">\n    <div class=\"ru-eabc-grid\">\n      <div>\n        <p class=\"ru-eabc-eyebrow ru-eabc-r\" style=\"--i:0\">Join us<\/p>\n        <h2 id=\"ru-eabc-h2\" class=\"ru-eabc-r\" style=\"--i:1\">Every purchase is a commitment to better, healthier living<\/h2>\n        <p class=\"ru-eabc-lead ru-eabc-r\" style=\"--i:2\">We would love you to join us on a journey of quality, innovation and steady improvement. Choose the pillow that matches the way you sleep &mdash; and if it turns out not to be the one, you have 60 nights to think again.<\/p>\n        <div class=\"ru-eabc-actions ru-eabc-r\" style=\"--i:3\">\n          <a class=\"ru-eabc-btn is-primary\" href=\"\/index.php\/en\/shop\/\">\n            Browse the pillow shop\n            <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M9 5.5 15.5 12 9 18.5\"\/><\/svg>\n          <\/a>\n          <a class=\"ru-eabc-btn\" href=\"\/index.php\/en\/articles\/\">Sleep guides and articles<\/a>\n        <\/div>\n        <p class=\"ru-eabc-pickshead ru-eabc-r\" style=\"--i:4\">Our most popular pillows<\/p>\n        <ul class=\"ru-eabc-picks ru-eabc-r\" style=\"--i:4\">\n          <li><a href=\"\/index.php\/product\/butterfly-shaped-orthopedic-pillow-with-foam-filling\/\">Butterfly Orthopedic Pillow <span class=\"ru-eabc-price\">&#8362;299.90<\/span><\/a><\/li>\n          <li><a href=\"\/index.php\/product\/cooling-pillow-sleeping-pillow-cooling-wave-filled\/\">Visco Gel Cooling Pillow <span class=\"ru-eabc-price\">&#8362;319.90<\/span><\/a><\/li>\n          <li><a href=\"\/index.php\/product\/high-tech-cushion-ergonomic-orthopedic-seat-cushion\/\">Hi-Tech Seat Cushion <span class=\"ru-eabc-price\">&#8362;199.90<\/span><\/a><\/li>\n        <\/ul>\n        <p class=\"ru-eabc-picksnote ru-eabc-r\" style=\"--i:5\">Prices are in Israeli shekels. Our product and checkout pages are in Hebrew &mdash; if anything is unclear, <a class=\"ru-eabc-inlinelink\" href=\"\/index.php\/en\/contact\/\">write or call us in English<\/a> and we will take the order through with you.<\/p>\n      <\/div>\n\n      <div class=\"ru-eabc-panel ru-eabc-r\" style=\"--i:3\" data-ru-tilt>\n        <h3>How do you reach us?<\/h3>\n        <ul class=\"ru-eabc-list\">\n          <li><a href=\"tel:+972776441888\">\n            <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M5 4h4l2 5-2.4 1.5a14 14 0 0 0 4.9 4.9L15 13l5 2v4c0 1.1-.9 2-2 2C9.7 20.5 3.5 14.3 3 6c0-1.1.9-2 2-2Z\"\/><\/svg>\n            <span><b><span dir=\"ltr\">077-644-1888<\/span><\/b><span>Customer service by phone<\/span><\/span>\n          <\/a><\/li>\n          <li><a href=\"mailto:support@riseup-il.co.il\">\n            <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"3.2\" y=\"5.4\" width=\"17.6\" height=\"13.2\" rx=\"2.2\"\/><path d=\"m3.9 6.6 8.1 6 8.1-6\"\/><\/svg>\n            <span><b>support@riseup-il.co.il<\/b><span>We answer by email<\/span><\/span>\n          <\/a><\/li>\n          <li><a href=\"https:\/\/wa.me\/972584203333\">\n            <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M20 11.5a8 8 0 0 1-11.8 7L4 20l1.4-4.1A8 8 0 1 1 20 11.5Z\"\/><path d=\"M8.7 8.1c.5 3.5 2.4 5.4 5.9 6l1.2-1.5\"\/><\/svg>\n            <span><b>WhatsApp<\/b><span>A quick question about choosing a pillow<\/span><\/span>\n          <\/a><\/li>\n          <li><a href=\"https:\/\/maps.app.goo.gl\/B4VBDZGDpS2P5PQn8\">\n            <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 21c4.2-4.3 6.3-7.6 6.3-10.2A6.3 6.3 0 0 0 5.7 10.8C5.7 13.4 7.8 16.7 12 21Z\"\/><circle cx=\"12\" cy=\"10.6\" r=\"2.3\"\/><\/svg>\n            <span><b>9 HaSivim St., Petah Tikva<\/b><span>Self-pickup by prior arrangement only<\/span><\/span>\n          <\/a><\/li>\n          <li><span class=\"ru-eabc-static\">\n            <svg viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"12\" cy=\"12\" r=\"8.4\"\/><path d=\"M12 7.2V12l3.2 2\"\/><\/svg>\n            <span><b>Sunday to Thursday, 09:00&ndash;17:30<\/b><span>Our opening hours<\/span><\/span>\n          <\/span><\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <script type=\"application\/ld+json\">\n  {\"@context\":\"https:\/\/schema.org\",\"@graph\":[\n    {\"@type\":[\"Organization\",\"LocalBusiness\"],\n     \"@id\":\"https:\/\/riseup-il.co.il\/#organization\",\n     \"name\":\"RiseUp Sleep Lab\",\n     \"legalName\":\"RiseUp IL Ltd.\",\n     \"alternateName\":[\"RiseUp\",\"RiseUp IL\"],\n     \"url\":\"https:\/\/riseup-il.co.il\/\",\n     \"slogan\":\"The centre for orthopedic health products - 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We brought the first orthopedic pillows into Israel back in the 1990s, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":9097,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-9099","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About RiseUp | Orthopedic Pillow Specialists in Israel<\/title>\n<meta name=\"description\" content=\"RiseUp Sleep Lab is an Israeli orthopedic pillow specialist with 30+ years of expertise. 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